Women friendships (and the shared passions that go with them) are an untapped power source in our industry. These types of friendships can spark some amazing things, and going forward, Kassia and I are ready to put those to good use.
So this is the meet-cute story of how Dip was built with human connection, and not corporate emails, conference tables, & phone-tag. We invented a new kind of "board meeting". We met with surfboards in the wild: your friendly neighborhood Dipette, Kassia Meador, and the badass crew from Rise Up Retreats.
Dip deserves a slow clap moment, because it’s about time that there’s a quality, sustainable product that is good for your hair and the environment.
Let’s keep in mind that until recently, sustainable beauty was not very colorful (literally and figuratively) in how it was marketed. Aside from crunchy packaging that came in fifty shades of beige, there was a lack of diversity in the faces and hair textures we saw representing these beauty brands.
Most data will support that the pink tax costs a woman an average of 1,351 USD per year in comparison to if a man bought the same quantity. We’re not cool with this discrepancy so we refuse to let it creep into our costs. We have shampoo bars and the best conditioner bar for any gender.
Bar shampoo and bar conditioner is on the rise. We’re not going to pretend we’re the only ones doing this, but if you’ve tried to hop on the trend in the past there are some things you might understand as much as we do about why not all bar shampoo and conditioner is the same.