On the flip side, natural fragrances are not sustainable by default.

Despite their eco-friendly reputation, natural fragrances are made by extracting the scent from plants and animals, and that biomass has to come from somewhere. Cultivating these scents can lead to overharvested farmlands, deforestation, and pesticide use, among other concerns. 

The green beauty industry loves phrases like “chemical free”, “no toxins”, but those can get a little greenwashy at the surface level.

Chemicals aren’t the problem; a 2D understanding of sustainability is. 

We’ve all seen them, the Instagram versus reality posts with influencers hitting the right angles to allude to fantastic sights all to themselves and then you see what it really looks like, crowded with tourists...

Our goal is to get you into small stores that do not accept palletized goods.  

That means locally-owned, small-scale, passionately-driven businesses! Sure, we make less money when we send you to stores instead of buying directly from our site, but that’s cool with us because we figure once we get you into a small store, you’ll notice that the experience is better.