Most shampoo bottles are landfill-bound, not ocean-bound, so be wary of marketing campaigns that automatically tie recycled plastic or plastic-free alternatives as “ocean-friendly”.
You still need to consider all the plastic around the bottle too, including the plastic film used for palletized goods (cling film literally lasts a millennia before it degrades!)
Our plastic problem goes way beyond what we throw out: it goes back to the amount of virgin plastic we create, the inefficiency of recycling the plastic we already have, and the “on-demand” consumeristic mindset that makes this type of throwaway plastic in such high demand.
We believe in an intelligent consumer.
We think that people can sniff out that kind of inauthenticity a mile away now.
As for us here at Dip? We just try to make really great products you want to tell your friends about. That real human connection–and all that gritty, “unsavory” parts that come with it–are what make it genuine. We don't pay for likes, reviews or any other inauthentic marketing. If that means we grow slower, then so be it. We are cool with that.
Dip's guide to synthetic fragrance: Chemicals aren’t the problem but a 2D understanding of sustainability IS...Posted by Nicole Warner on
On the flip side, natural fragrances are not sustainable by default.
Despite their eco-friendly reputation, natural fragrances are made by extracting the scent from plants and animals, and that biomass has to come from somewhere. Cultivating these scents can lead to overharvested farmlands, deforestation, and pesticide use, among other concerns.
The green beauty industry loves phrases like “chemical free”, “no toxins”, but those can get a little greenwashy at the surface level.