No hair texture left behind: creating an all-textures welcomed culture
Dip deserves a slow clap moment, because it’s about time that there’s a quality, sustainable product that is good for your hair and the environment. Let’s keep in mind that until recently, sustainable beauty was not very colorful (literally and figuratively) in how it was marketed. Aside from crunchy packaging that came in fifty shades of beige, there was a lack of diversity in the faces and hair textures we saw representing these beauty brands.
Dip Responsibly, Why We Decided to Stay Authentic and are Deliberately Not Under the Influencer
We want someone to rave about our product because we have the best shampoo bar and the best conditioner bar on the market, not because we paid them to tell people we’re the best. And if they feel that way and want to pitch to us a social media campaign, the photography with our product, art, etc. we would LOVE to hear them out on that level.