When we ask industries to make bold claims and help us fight things like injustices and climate change we can’t just let them run wild with it otherwise we have no measurable way of knowing if those demands are met. Credo Clean Standard gives us a way of knowing the needs are met and we are in fact moving forward with an industry better for the environment. Is synthetic fragrance bad? Are essential oils good?! It's a tough road to navigate....but we're here to help.