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Being a Sustainable Persian Business Owner: Celebrating Nowruz and the Cultural Significance of Hair

Being a Sustainable Persian Business Owner: Celebrating Nowruz and the Cultural Significance of Hair

As a sustainable Persian business owner, Nowruz presents an excellent opportunity to reflect on our practices and ensure that we are operating in a way that is environmentally conscious and socially responsible. I'd like to share the importance of being a sustainable Persian business owner and how Nowruz ties into our cultural heritage as well as the role of hair in Persian history and how it has influenced Persian culture today.  We learn through the tradition of Sizdah Bedar where families must gather outside: on this day fields, plains, parks and gardens are filled with families, old and young, who leave their homes to spend the day outdoors, preferably by a river or a stream.  It is embedded in our culture that going outside is essential to our happiness & luck for the new year.  

Dip's guide to synthetic fragrance: Chemicals aren’t the problem but a 2D understanding of sustainability IS...

Dip's guide to synthetic fragrance: Chemicals aren’t the problem but a 2D understanding of sustainability IS...

On the flip side, natural fragrances are not sustainable by default. Despite their eco-friendly reputation, natural fragrances are made by extracting the scent from plants and animals, and that biomass has to come from somewhere. Cultivating these scents can lead to overharvested farmlands, deforestation, and pesticide use, among other concerns.  The green beauty industry loves phrases like “chemical free”, “no toxins”, but those can get a little greenwashy at the surface level. Chemicals aren’t the problem; a 2D understanding of sustainability is. 

What is this Credo Certification I Keep Seeing Everywhere and is it Even Important

What is this Credo Certification I Keep Seeing Everywhere and is it Even Important

When we ask industries to make bold claims and help us fight things like injustices and climate change we can’t just let them run wild with it otherwise we have no measurable way of knowing if those demands are met. Credo Clean Standard gives us a way of knowing the needs are met and we are in fact moving forward with an industry better for the environment. Is synthetic fragrance bad?  Are essential oils good?!  It's a tough road to navigate....but we're here to help.

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