We believe in an intelligent consumer.
We think that people can sniff out that kind of inauthenticity a mile away now.
As for us here at Dip? We just try to make really great products you want to tell your friends about. That real human connection–and all that gritty, “unsavory” parts that come with it–are what make it genuine. We don't pay for likes, reviews or any other inauthentic marketing. If that means we grow slower, then so be it. We are cool with that.
Women friendships (and the shared passions that go with them) are an untapped power source in our industry. These types of friendships can spark some amazing things, and going forward, Kassia and I are ready to put those to good use.
So this is the meet-cute story of how Dip was built with human connection, and not corporate emails, conference tables, & phone-tag. We invented a new kind of "board meeting". We met with surfboards in the wild: your friendly neighborhood Dipette, Kassia Meador, and the badass crew from Rise Up Retreats.
Dip deserves a slow clap moment, because it’s about time that there’s a quality, sustainable product that is good for your hair and the environment.
Let’s keep in mind that until recently, sustainable beauty was not very colorful (literally and figuratively) in how it was marketed. Aside from crunchy packaging that came in fifty shades of beige, there was a lack of diversity in the faces and hair textures we saw representing these beauty brands.
Dip's guide to synthetic fragrance: Chemicals aren’t the problem but a 2D understanding of sustainability IS...Posted by Nicole Warner on
On the flip side, natural fragrances are not sustainable by default.
Despite their eco-friendly reputation, natural fragrances are made by extracting the scent from plants and animals, and that biomass has to come from somewhere. Cultivating these scents can lead to overharvested farmlands, deforestation, and pesticide use, among other concerns.
The green beauty industry loves phrases like “chemical free”, “no toxins”, but those can get a little greenwashy at the surface level.