If you’d told me a few years ago I’d be creating content for a plastic free haircare brand that gives back to small shops and big causes.. I probably wouldn’t have believed you. But life has a way of redirecting you in the best ways.
From Beauty to Wellness to Something Bigger
Before Dip, I lived and breathed the beauty industry. I am a licensed cosmetologist who has managed a luxury resort spa, helped open a Hard Rock Spa, worked as an esthetician and styled brides at one of the top bridal boutiques. But when my health took a hit, I started to look at products differently. What I used on my body mattered and I wasn’t okay with settling for “clean” labels that didn’t actually mean anything.
That shift led me to launch my own non-toxic refill business for military families, helping them detox their homes one product at a time.
And that’s when I found Dip. Dip is one of the first brands I stocked in my refill shop.
Why I Said “Yes” to Dip
I tried a bunch of shampoo and conditioner bars. Most of them crumbled, wouldn’t apply smoothly or evenly and honestly, didn’t last long.
From the very first conversation with Kate, I knew Dip wasn’t like other brands. They weren’t chasing trends they were rewriting the rules. And behind it all? Two people who are as real as it gets.
Kate is the heartbeat of Dip. Her passion for product purity, ingredient safety, and raising the bar (literally) is unmatched. She’s not afraid to go against the grain, skip Amazon, or question industry norms because she believes consumers deserve better. She sees through the greenwashing and made it her mission to offer high performance bars without the plastic or the BS.
And then there’s Jonathan, our creative director. Every visual you see, from the website to the bar packaging to the wild world of Dip design, that’s him. He has a way of bringing Dip’s identity to life that’s bold, nostalgic, and instantly recognizable. His eye for design is what makes Dip look and feel so iconic.
Together, they lead this brand with purpose. And I knew I had to be part of it.
What I Do Here At Dip
I write. I create. I story tell. I highlight our products, our people, and our partners in a way that connects not just converts. Whether I’m filming reels, building blogs, or working with our customers, I get to show up every day for a brand that walks its talk.
Why Does Sustainability Matter?
Dip isn’t just about bars that work. It’s about building something that lasts! The relationships, trust, community. It’s about saying no to shortcuts and yes to doing it the right way, even when it’s harder.
If you’re new here.. welcome! If you’ve been with us since the early days.. thank you! You’re not just buying a bar. You’re choosing a better way to care for yourself and the planet.
And I’m so proud to be in this with you.
With love (and lots of lather),
Alexandria
