Meet the Team

Kate Assaraf - Founder

Kate is the founder of Dip Sustainable Hair Care which aims to playfully educate people about the environment while encouraging people to buy better, buy less, and shop small. She has been featured in Allure, Cosmopolitan Magazine, BYRDIE & in 2020 she was named a “Woman Of Courage” in Insigniam Quarterly’s issue celebrating female leaders who “think big, confront challenges head-on and never, ever take the well-worn path”. When she isn’t behind the scenes branding you can find her trail running, skiing or surfing (terribly!) and leading a genuinely eco-conscious life to help protect Earth’s natural playgrounds for future generations.

Kate fights the urge to change her hair regularly and has experienced many hair dramas & triumphs first hand.  This doesn't make her an expert on anything, except knowing that a good hair day can make a huge difference.

Kate on Hair:

Hair is my therapy.  You can often find me scrolling Pinterest for new hair plans, I just can't stop. I've had every hair backstory, drama, triumph, and disaster there is:

• box bleached & amateur, but also: professionally double processed by an editorial expert
• box dyed & disastered; but also: box dyed & success!
• micro braids and culturally cringey (looking back, I just wanted to be cool like Bo Derek) but also: natural, long, and flowy
• high end clip-in extensions and also low end clip in bangs that were terribly shiny & fake looking in photographs
• blonde, brunette, black, red, purple, pink, granny grey, & accidentally green (where I sat with ketchup and foil on my head for hours to remedy)
• beautiful curtain bangs but also terrible hand cut bangs that needed barrette therapy

Jonathan Assaraf - Creative Director

Jonathan is a man of many talents, one of which is cutting is own hair; even the back of his own head. In high school, people used to just show up unannounced on his doorstep for haircuts--and now it isn't weird for guests in his home to ask for a lakeside cut.

He graduated from SCAD in Industrial Design, and is a natural at building brands. His work is seen all over beauty and cosmetic circles (EOS, Zara, Kardashians, American Eagle, to name a few) and will never stop designing sustainable packaging solutions that look hottt.  

Jonathan designs for sustainability, and welcomes emails to his inbox: Jonathan@dipalready.com