Our founder & Chief Detangler, Kate Assaraf, recently sat down with Amy from the Grounded in Maine podcast for a conversation that hit all our favorite topics: sustainability, small business love, and the art of turning a shampoo bar into a movement.
If you’ve been following Dip for a while, you already know we’re big fans of GoGo Refill, a woman-owned refill store in South Portland, Maine that’s been with us since the early days. On November 13, we’re teaming up again for something special — the launch of GoGo Refill’s exclusive Dip shampoo bar scent: Coastal Maine Pine 🌲.
Kate will be in Maine (yes, in person!) to celebrate with the GoGo crew and all the local shoppers who make collaborations like this one possible.
The Heart of the Episode: Shop Local, Always
During the episode, Kate talks about why Dip was built to support small stores instead of big-box retailers. Her message is simple but powerful:
“When you shop local, you keep your community alive. You’re not just buying shampoo — you’re keeping a store’s lights on, helping someone pay their rent, and circulating that goodness right where you live.”
With the holidays coming up, Kate reminds listeners that even small swaps — like buying your gifts or refills at a local shop — really do make a difference.
Same Salon Quality. Zero Plastic. All Heart.
Kate also dives into the science-y side of Dip. With over 20 years in the beauty industry, she’s formulated Dip using the same high-performance ingredients found in luxury salon products, but without the plastic packaging (or the markups).
No compromises. No greenwashing. Just award-winning, planet-friendly haircare that’s been named an Oprah Daily's Best Shampoo for Curly Hair and celebrated for doing good while doing great hair.
Come Celebrate With Us!
If you’re in Maine, come hang out with Kate and the GoGo Refill team on November 13 in South Portland for the official unveiling of Coastal Maine Pine. You’ll get to sniff, shop, and support a local partnership that proves good hair and good choices can totally coexist.
🎧 Listen to the full episode of Grounded in Maine wherever you get your podcasts.
🌲 Visit GoGo Refill: gogorefill.com
