At Dip, doing good isn’t just a marketing line, it’s our mission. So when the Surfrider Foundation featured us in their Partnership Spotlight titled “Get Clean Without Being Greenwashed,” we felt deeply honored and, let’s be honest, a little emotional. Because this wasn’t just a feature. It was a recognition of everything we stand for.
What does a hair care brand have to do with surfing? Well, Dip's conditioner bar was intentionally formulated to instantly detangle hair after surfing. Anyone with longer hair that has surfed now has the opportunity to ditch the plastic bottled, fast-to-consume detangling sprays, and use an easy to carry bar instead.
What’s the Tea on Greenwashing?
Let’s start with the obvious: the beauty industry has a plastic problem. And a truth problem. Too many brands slap on buzzwords like “natural” and “eco” with zero transparency. That’s why Surfrider is on a mission to highlight brands that walk the talk and.... Dip was proudly named one of them.
In the article, Surfrider calls out how we:
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Refuse to use Amazon for fast profits
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Ship plastic-free
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Support small retailers across the U.S.
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Choose high-standard, allergen-free synthetic fragrances (instead of greenwashed "natural" ones)
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Use every shampoo and conditioner bar to actually cut back on single-use plastic
"With a Cause" Isn’t Just a Tagline
Our bars don’t just clean your hair—they clean up the narrative around sustainability. The After Surf Conditioner and Colorsafe Shampoo were both created with surfers, swimmers, and eco-lovers in mind. Because you deserve products that don’t compromise on performance or planet.
We’re here to prove that you can get salon-quality hair without the plastic, greenwashing, or guilt trips.
We Make Less When You Shop In-Store—And That’s the Point
In founder Kate Assaraf’s words:
“As a brand, we make less money when you shop in-store, but we prefer that you continue to shop locally to support your community if you can.”
We want you to walk into your local refill shop, health market, or surf store and discover Dip on the shelf. Because this isn’t about dominating shelves—it’s about redefining them.
Support the Cause
We teamed up with Surfrider to launch a product line that gives back. When you buy the Surfrider x Dip bars, it helps us directly to support Surfrider’s mission to protect our oceans, waves, and beaches. By the end of 2025 we will have donated $50,000 to Surfriders' fight against plastic. It is a huge badge of honor for us as a brand!
Want to shop online? DON'T— Visit our store locator and check your local store first. We’re serious about keeping business in the hands of the community.
XoXo,
Alexandria Tiblier
Content & Community Specialist
