Sustainable Haircare With Pirate Audacity: A Note To Salons And Stylists
What happens when a sustainable business founder meets with two giggly hosts and they talk beauty? Find out on the Salon Confessions Podcast!
Here is what you will find:
When purpose drives the product
When passionate women with rich personal stories build businesses, they create more than profit. That is the kind of founder salons and stylists want to learn from because purpose translates into products that earn a place at the bowl and on the retail shelf.
Meet Kate Assaraf, founder of Dip Haircare
Kate came from the beauty industry in product formulation and marketing and started her career backstage. She talks frankly about how fake the beauty industry can be. That honesty is why Dip exists. She built Dip with grit, determination, and real risk taking so salons and clients get performance that happens to be sustainable, not the other way around.
A message for stylists and salon owners:
Kate reminded us that women are capable of far more than we often give ourselves credit for. That same confidence can guide salon retail. If a product works on real hair in real time, it earns trust. If it reduces plastic and clutter at the same time, it keeps clients coming back for refills and rebooks.
Why the hosts of the Salon Confessions Podcast wanted more time
Kate is funny and heartfelt, the kind of guest you want to keep talking with. The hosts ordered Dip shampoo bars for their own testing and plan to report back later this season. We love that approach because hands on trials are how stylists decide what stays in backbar rotation and what gets a front desk display.
