Don’t get me wrong, I love my hair. But when I know wash day is coming up, I mentally prepare myself.
My hair texture requires a gentle hand and time to pre-poo, wash, condition (I leave it in for at least 30 minutes. . . I use this as a snack break), rinse, and style with my various curly creams and potions. I need to have a patient hand when detangling and a line-up of podcasts for the entire process.
Most shampoo bottles are landfill-bound, not ocean-bound, so be wary of marketing campaigns that automatically tie recycled plastic or plastic-free alternatives as “ocean-friendly”.
You still need to consider all the plastic around the bottle too, including the plastic film used for palletized goods (cling film literally lasts a millennia before it degrades!)
Our plastic problem goes way beyond what we throw out: it goes back to the amount of virgin plastic we create, the inefficiency of recycling the plastic we already have, and the “on-demand” consumeristic mindset that makes this type of throwaway plastic in such high demand.
Women friendships (and the shared passions that go with them) are an untapped power source in our industry. These types of friendships can spark some amazing things, and going forward, Kassia and I are ready to put those to good use.
So this is the meet-cute story of how Dip was built with human connection, and not corporate emails, conference tables, & phone-tag. We invented a new kind of "board meeting". We met with surfboards in the wild: your friendly neighborhood Dipette, Kassia Meador, and the badass crew from Rise Up Retreats.
Dip deserves a slow clap moment, because it’s about time that there’s a quality, sustainable product that is good for your hair and the environment.
Let’s keep in mind that until recently, sustainable beauty was not very colorful (literally and figuratively) in how it was marketed. Aside from crunchy packaging that came in fifty shades of beige, there was a lack of diversity in the faces and hair textures we saw representing these beauty brands.
We took an oath to never pay influencers to promote our products (there are other ways to spread the word that Dip has the best conditioner bar on the market).
We love hearing from people who love us, we love seeing people recommend us, and we love supporting creatives, but you can be sure that anything you see or hear about Dip will be un-coerced and entirely authentic.