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On the flip side, natural fragrances are not sustainable by default. Despite their eco-friendly reputation, natural fragrances are made by extracting the scent from plants and animals, and that biomass has to come from somewhere. Cultivating these scents can lead to overharvested farmlands, deforestation, and pesticide use, among other concerns.  The green beauty industry loves phrases like “chemical free”, “no toxins”, but those can get a little greenwashy at the surface level. Chemicals aren’t the problem; a 2D understanding of sustainability is. 

When we ask industries to make bold claims and help us fight things like injustices and climate change we can’t just let them run wild with it otherwise we have no measurable way of knowing if those demands are met. Credo Clean Standard gives us a way of knowing the needs are met and we are in fact moving forward with an industry better for the environment. Is synthetic fragrance bad?  Are essential oils good?!  It's a tough road to navigate....but we're here to help.