Women friendships (and the shared passions that go with them) are an untapped power source in our industry. These types of friendships can spark some amazing things, and going forward, Kassia and I are ready to put those to good use.
So this is the meet-cute story of how Dip was built with human connection, and not corporate emails, conference tables, & phone-tag. We invented a new kind of "board meeting". We met with surfboards in the wild: your friendly neighborhood Dipette, Kassia Meador, and the badass crew from Rise Up Retreats.
Dip deserves a slow clap moment, because it’s about time that there’s a quality, sustainable product that is good for your hair and the environment.
Let’s keep in mind that until recently, sustainable beauty was not very colorful (literally and figuratively) in how it was marketed. Aside from crunchy packaging that came in fifty shades of beige, there was a lack of diversity in the faces and hair textures we saw representing these beauty brands.
We’ve all seen them, the Instagram versus reality posts with influencers hitting the right angles to allude to fantastic sights all to themselves and then you see what it really looks like, crowded with tourists...
Our goal is to get you into small stores that do not accept palletized goods.
That means locally-owned, small-scale, passionately-driven businesses! Sure, we make less money when we send you to stores instead of buying directly from our site, but that’s cool with us because we figure once we get you into a small store, you’ll notice that the experience is better.