News

On Confessions of a Surf Lady, Dip founder Kate Assaraf shares how small swaps, joyful community, and products that actually work make sustainability contagious.

To all the dads taking on haircare, you're not alone! We're here to help turn those haircare challenges into victories. Embrace the journey, celebrate the small wins, and remember, every hair hiccup is a chance to bond with your daughter. You've got this! Many of us have faced the daunting task of tackling knots in our kid’s hair. To make this easier, consider using a leave-in conditioner, or, even better, Dip’s Conditioner Bar! To use, just glide on wet hair and watch those tangles disappear. 

To all the parents managing multiple mini-manes, we see you! Whether it's funky colors, braids, or wild curls, allowing individual expression fosters confidence and makes haircare a creative bonding experience for everyone. Embrace the joy, celebrate the uniqueness, and remember – a well-groomed squad is a happy squad! Streamline your haircare routine with multi-tasking products, like Dip’s Conditioner Bar. Not only does it work on all hair types, but it reduces the amount of products you need, making everyone’s lives easier. 

Dip’s founder Kate shares how she turned setback into strength on the Confessions of a Surf Lady Podcast. Building a high-performance, plastic-free haircare brand that’s redefining surf culture and giving back to the oceans through a Surfrider Foundation partnership.

As a company, we understand the importance of transparency and honesty in our marketing tactics. We believe that misleading callouts only serve to cloud judgment and mislead our customers. That's why we have decided to not use these misleading callouts for our Dip plastic-free shampoo and conditioner bars.

User generated content (UGC) is everywhere—but not all of it is created equal. Between AI avatars, $20 videos, and brands flooding TikTok with fake reviews, it’s getting harder for consumers to know what’s real. Here’s how Dip approaches UGC differently: with honesty, transparency, and a promise to never turn people into cheap commercials.

Our decision to prioritize small stores over Amazon.com and big-box giants is rooted in a belief that genuine, community-driven commerce is the cornerstone of a thriving society. In an age where digital interactions can sometimes feel detached, small store owners remain the authentic and trustworthy purveyors of products that stand the test of time. Join us in celebrating the spirit of local businesses, where every purchase is a meaningful exchange that goes beyond the transactional.

Weddings are often more about waste than love. From $8,000 polyester gowns to 400 pounds of single use décor. In this blog, Dip’s founder Kate Assaraf shares her own “bootleg wedding” story and the lessons she learned about cutting through the throwaway culture to focus on what really matters: people, love, and intentional choices.

Refilleries aren’t just stores, they’re reshaping the way we shop. From reducing waste and saving money to supporting local communities, refill shops are creating a more sustainable and intentional shopping experience.

When Dip founder Kate Assaraf was fired, she turned rejection into resilience and eventually into a brand. Discover how Dip Haircare was born from clarity after job loss.