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Kate Assaraf, founder of Dip, shares how she built a seven-figure plastic-free haircare brand without Amazon or influencer gimmicks. From exposing the dishonesty of beauty marketing to creating salon-quality shampoo and conditioner bars that actually perform.

Dip is redefining hair care with performance-driven shampoo and conditioner bars that are plastic-free, endocrine disruptor-free, and designed for real life. Discover how Kate Assaraf built Dip from the ground up and why serious hair care doesn’t have to take itself too seriously.

Entrepreneur Kate Assaraf, founder of Dip, shares how she built a sustainable haircare brand that’s rewriting the rules of beauty. From fragrance-free innovation to giving “dead stock” plastic one last life, her story proves that grit, humor, and honesty can outshine industry buzzwords.

On The Artwork of You with Lori Gouhin, Kate Assaraf, founder of Dip, opened up about the heartbreak of losing her first business and how she found the strength to rebuild from scratch. She shared the raw emotions of closing a company she poured her whole identity into, the shame many women feel around failure, and the courage it took to start again. With Dip, Kate chose a different path—protecting her children from the turbulence of entrepreneurship, staying true to her values, and refusing to chase scale at the cost of integrity. From supporting small stores over Amazon to running a brand that’s “analog in a digital world,” Kate’s story is a masterclass in resilience and purpose-driven leadership.

Kate Assaraf, founder of Dip Sustainable Hair Care, shares how she built her brand with purpose, resilience, and faith. From reducing plastic waste to supporting local retailers and building her own U.S.-based factory, Kate’s story is a powerful reminder of why small businesses matter and how sustainable beauty can drive real change.

Dip isn’t just another “clean beauty” brand, it’s rewriting the rules of haircare. Founder Kate Assaraf set out to prove sustainability and performance can coexist, creating serious haircare without compromise. From building her own factory to rejecting shame based sustainability, Kate is on a mission to make plastic-free haircare accessible, effective, and emotionally connected to what really matters: great hair.

Running means sweat, and sweat means the potential hair chaos. Opt for sweat-proof hairstyles like a high ponytail or a top knot. Keep those locks off your face, so you can focus on the finish line without worrying about unruly strands.  Did you know that the dip shampoo bar was made by runners for runners?  It was formulated so you don't need to choose between your training run and a good hair day.  Now you can shower on the daily :)

On the Faith & Freedom podcast, Dip founder Kate Assaraf opened up about the hidden dangers of plastic and endocrine disruptors in everyday products and how Dip’s plastic-free shampoo and conditioner bars protect both your health and the planet.

Mass distribution works great for profit, but not for people. Storeowners and shoppers alike have no personal connection to the product in this model, so manufacturers need to rely on marketing gimmicks (like crazy packaging, or sometimes ludicrously exaggerated claims to stand out among the rabble). And that’s just what’s on the surface–there’s also the oceans of palletized plastic to consider, among other environmental concerns.

What's the best way to detangle surf hair?  Imagine this: You've had an epic beach day, soaking up the sun and sea. Now, it's time to deal with the aftermath – tangled, salty hair. Enter Dip's Sunshield UVB Conditioner Bar, the post-swim magic your locks have been craving. Effortlessly detangling and nourishing, Dip's conditioner bar doubles as a UVB shield, ensuring our locks stay vibrant and healthy, even after a day under the sun. It's like having a personal bodyguard for our hair – stylish and smart.   This isn't just a conditioner; it's a lifestyle upgrade. From the eco-conscious vibes to the effortless application, it's a love story waiting to happen. I wish I had this conditioner sooner, but now that it's in my life, I'm never letting go.