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We have worked with hundreds of vendors. No one advocates harder for small shops than Dip. No one pushes customers to shop local the way Dip does. Dip is the number one supporter of refill stores. Period.

In the interview, Kate shared how twenty years in beauty and a decade of studying sustainability pushed her to build something different. Instead of chasing influencer hype, fake reviews, and never ending ads, she built DIP around a simple idea. Real sustainability happens in local stores with real people guiding real purchases.

At the same time, back in 2014 I fell down the rabbit hole of endocrine disruptors, microplastics, and what plastic is really doing to aquatic life and human health. That was before “microplastics” became a daily headline. I tried every shampoo bar and conditioner bar I could find and felt the same thing over and over:

Tired of overpacking? Dip shows you what to pack for a cruise without the bulk, including sustainable essentials that save space, time, and plastic waste.

When Dip Hair Care founder Kate Assaraf sat down with Dayna Hernandez on the Get Smart With Money Podcast, the conversation redefined what it means to build a sustainable beauty brand in today’s economy. Instead of chasing trends or ads, Kate shared how Dip grew to sell over 250,000 plastic-free shampoo and conditioner bars by putting performance, ethics, and small business first. From salon-grade results to eco-friendly packaging, Dip proves that smart money and smart beauty go hand-in-hand. The episode dives into why shopping local, choosing vegan haircare, and supporting independent refill shops isn’t just good for your hair—it’s good for your wallet and the planet. Listen now on Get Smart With Money and discover why Dip Hair Care is redefining the future of sustainable haircare and conscious consumerism.

Our founder Kate Assaraf took a Dip up north on the Grounded in Maine podcast to talk sustainability, small biz love, and shopping local. Catch her in South Portland on November 13 for the launch of GoGo Refill’s exclusive Coastal Maine Pine shampoo bar — because even your hair deserves a little Maine character 🌲💦

Are sulfates bad for hair? Dip breaks down how they affect your scalp, curls, and color while offering gentle, effective sulfate-free shampoo solutions.

Catch Dip shampoo and conditioner founder Kate Assaraf on the Salon Confessions Podcast.  Kate reminded us that women are capable of far more than we often give ourselves credit for. That same confidence can guide salon retail. If a product works on real hair in real time, it earns trust. If it reduces plastic and clutter at the same time, it keeps clients coming back for refills and rebooks.

Eco friendly gifts that last, reduce waste, and work for everyone on your list. Practical, ethical, and sustainable ideas that make gifting meaningful.

Building a Brand With Purpose “Community and word-of-mouth built Dip long before ads ever did.”We didn’t launch on Amazon. We launched through people — moms, stylists, and eco-shops who believed in what we were doing. That’s the backbone of real sustainability. Listen to more on this episode of the Self StartHER podcast with Kate Assaraf.