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On the flip side, natural fragrances are not sustainable by default. Despite their eco-friendly reputation, natural fragrances are made by extracting the scent from plants and animals, and that biomass has to come from somewhere. Cultivating these scents can lead to overharvested farmlands, deforestation, and pesticide use, among other concerns.  The green beauty industry loves phrases like “chemical free”, “no toxins”, but those can get a little greenwashy at the surface level. Chemicals aren’t the problem; a 2D understanding of sustainability is. 

All of Dip’s products are made by an incredible chemist, someone who has been in this industry and studied for years. Every ingredient was obsessed over and carefully considered when creating our shampoo and conditioner bars. It’s why we have the best conditioner bar and bar hair care that actually works! Performance was our top priority and we were only able to do it through the help of chemistry and scientifically backed ingredients.