Dip out of the shallows...
Internet knowledge tends to be only headline deep.
But not for everyone: We are a team of readers who thirst for new science based information when it comes to our planet. Our love of the planet is deep, and we think that the culture of alarmism clouds people from reading other environment based information that can actually be fun or interesting to read.
If you can, get these books from your library or buy used.
From our team, this is our reading list:
As humans believe the world works as a pyramid with us at the top, nature and the environment can’t seem to agree. What once was a symbiotic relationship between humans and Earth has turned into a superiority fight. Peter Wohlleben decides to combat this notation by telling the unnoticed consciousness of the trees around him.
Why we love it: We are trail runners & spend hours in the forests during all seasons. This book brings a personality to trees and makes us feel more connected to the gentle giants of the woods.
Everyone reads one side of the story but the only way to have a well rounded understanding is to expose yourself to the other side. We encourage you to do this because deeper understanding helps you formulate your own opinions and actions.
Why we love it: because this book makes people uncomfortable. That is what reading & immersing yourself in a topic is supposed to do sometimes. It's really nice to get out of the environmentalist echo-chamber sometimes. Don't fear something that might change your mind, it might also re-inforce what you already think--and that's cool too!
It seems like everyday there’s a new ‘what-not-to eat”, a new “thing that’s bad for you”, a new “just kidding this is actually incredible for you”. It’s hard to keep up in this ever shifting labyrinth of health and happiness so Nathanael Johnson decided to decode it on his own and offers readers a middle ground solution.
Why we love it: we’re a team of nature lovers, born and raised. We have meetings on paddle boards, our founder is a trail runner, we’re surfers, our content and marketing lead hiked one of the seven summits, our creative director bathes in the lake. We want the next generation to feel this love of the earth too.
Critiquing movements is nothing new and we’re on board with Peter Dauvergne’s critique. Dauvergne analyzes if anything meaningful has actually been done within the environmental movement since it’s been dominated by “eco” businesses and the affluent. We don’t believe sustainability should be something you have to strive for.
Following the creation to termination of a pair of jeans, Maxine Bedat uncovers and explains the sustainability crisis present in the fashion industry. The industry’s waste is beyond the clothing in the landfills and extends across continents to poisonous growing practices, toxic dyes, and unsustainable labor.
Why we love it: Not only did it open our eyes to the real destructive force that is fast-fashion, it also aligns with our mission of out with the new and in with the old as we urge you to repurpose and revive textiles instead of jumping on fashions newest micro trends.
How Conscious Consumers Will Fuel the Future of Business. The world is changing--people care more about how things are made and who made them. They care about the ethical treatment of workers and ecosystems.
Why we love it: We love this book for a million reasons, and we think that it's time for large companies to start paying attention to the new wave of consumers. For now though, we will do the work ourselves :)
Why we extra love it: our founder, after closing NOAP said that this book gave her the fire to start all over again from scratch. Thank you Richard for writing this!
Ishmael, Daniel Quinn
Our world exists in duality. Good versus bad, creation versus destruction, etc. and our culture has extended that to things that do not need to be versus, things like humanities versus mathematics and money versus the environment. Daniel Quinn writes a metaphorical story of the unnecessary killing of a crab to explore these dualities and how they relate to our relationship with nature and nature’s relationship with itself.
Why we like it: this book is polarizing and is often credited as being life-changing for a lot of people who grew up with an anthropocentric view point. That's pretty juicy, eh?