On the Mindset Mastery Moments podcast, Dip’s founder Kate Assaraf breaks down why plastic-free haircare is no longer a niche trend but a necessary shift in how consumers think about beauty, sustainability and trust. The conversation explores strategic sustainability, the rise of refill stores, and the backlash against influencer culture and AI-generated reviews, offering a clear path forward for conscious shoppers who want real results without the plastic or the pretense.

A mom-built, plastic-free hair brand that refuses to sell on Amazon, helps keep local refill shops alive, donates $50,000 to Surfrider, and somehow made a conditioner bar that replaces 12 luxury tubes? 🤯   This episode with Dip founder Kate Assaraf is the blueprint for sustainable hair care that actually works, supports real stores, and fits real family life (detangling kids included). Read the post to hear how she did it, why she said no to influencers, and how your shampoo choice can actually support your community — not just your shower.

Consumers are tired of being marketed to. They want honesty, performance, and values that align with their own. Dip’s journey proves that people powered growth is not only possible, it is resilient in an economy shaped by skepticism and choice overload. When customers trust you, they do your marketing for you.