As a sustainable Persian business owner, Nowruz presents an excellent opportunity to reflect on our practices and ensure that we are operating in a way that is environmentally conscious and socially responsible. I'd like to share the importance of being a sustainable Persian business owner and how Nowruz ties into our cultural heritage as well as the role of hair in Persian history and how it has influenced Persian culture today.  We learn through the tradition of Sizdah Bedar where families must gather outside: on this day fields, plains, parks and gardens are filled with families, old and young, who leave their homes to spend the day outdoors, preferably by a river or a stream.  It is embedded in our culture that going outside is essential to our happiness & luck for the new year.  

"I have curly hair so a conditioner bar just won't work for me." We hear this over and over, yet our curly customers are our biggest advocates since the Dip conditioner bar can replace so many plastic bottled products including detangling sprays, leave in conditioners, hair masks, air-dry creams, curl creams, and deep conditioning masks. Conditioner bars have become increasingly popular as a sustainable alternative to traditional liquid conditioners. However, choosing the best conditioner bar for curly hair can be a daunting task... ...especially when you have a graveyard of conditioner bars that you've already tried and been disappointed by. Sound familiar?  It usually does.

You might recognize Chaz from our hair types page with his Type 4 curls.  What you might not know is that Chaz was voted Best Hair in our High School growing up, and it's really not hard to see why. Just look at those curls!   Dip: Was there one moment that triggered your move into being plastic free (or less plastic blind) Chaz: Yes, watching countless documentaries of sea animals being tangled in plastic waste, and worst. There’s this one video of a turtle that had a plastic straw stuck in its nose that has stayed with me for a long time. It was then when I made a conscious decision to do better.