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What's your hair care attachment style?!

Posted by Kate Assaraf on

Don’t get me wrong, I love my hair. But when I know wash day is coming up, I mentally prepare myself.

My hair texture requires a gentle hand and time to pre-poo, wash, condition (I leave it in for at least 30 minutes. . . I use this as a snack break), rinse, and style with my various curly creams and potions. I need to have a patient hand when detangling and a line-up of podcasts for the entire process.

Your Shampoo Bottles Are Not Causing The Ocean Plastic Problem. Here’s Why That Matters

Posted by Kate Assaraf on

Most shampoo bottles are landfill-bound, not ocean-bound, so be wary of marketing campaigns that automatically tie recycled plastic or plastic-free alternatives as “ocean-friendly”. 

You still need to consider all the plastic around the bottle too, including the plastic film used for palletized goods (cling film literally lasts a millennia before it degrades!)

Our plastic problem goes way beyond what we throw out: it goes back to the amount of virgin plastic we create, the inefficiency of recycling the plastic we already have, and the “on-demand” consumeristic mindset that makes this type of throwaway plastic in such high demand.

Review Pollution & Why We Don't Participate in "Buying Authenticity"

Posted by Kate Assaraf on

We believe in an intelligent consumer. 

We think that people can sniff out that kind of inauthenticity a mile away now. 

As for us here at Dip? We just try to make really great products you want to tell your friends about. That real human connection–and all that gritty, “unsavory” parts that come with it–are what make it genuine. We don't pay for likes, reviews or any other inauthentic marketing.  If that means we grow slower, then so be it.  We are cool with that.  

Beauty & the SCC: Earth Month Panel with Dip & Dew Mighty

Posted by Kate Assaraf on

Do you want to know what is happening behind the scenes in Beauty & Cosmetics?  This is a raw transcription from our chat at the California Society of Cosmetic Chemists' Earth Month meeting in Los...

Small Business Spotlight: Dip in with Rise Up Retreats & Kassia Meador

Posted by Kate Assaraf on

 Women friendships (and the shared passions that go with them) are an untapped power source in our industry. These types of friendships can spark some amazing things, and going forward, Kassia and I are ready to put those to good use. 

So this is the meet-cute story of how Dip was built with human connection, and not corporate emails, conference tables, & phone-tag. We invented a new kind of "board meeting". We met with surfboards in the wild: your friendly neighborhood Dipette, Kassia Meador, and the badass crew from Rise Up Retreats.