Most shampoo bottles are landfill-bound, not ocean-bound, so be wary of marketing campaigns that automatically tie recycled plastic or plastic-free alternatives as “ocean-friendly”. 

You still need to consider all the plastic around the bottle too, including the plastic film used for palletized goods (cling film literally lasts a millennia before it degrades!)

Our plastic problem goes way beyond what we throw out: it goes back to the amount of virgin plastic we create, the inefficiency of recycling the plastic we already have, and the “on-demand” consumeristic mindset that makes this type of throwaway plastic in such high demand.

We’ve all seen them, the Instagram versus reality posts with influencers hitting the right angles to allude to fantastic sights all to themselves and then you see what it really looks like, crowded with tourists...