Serious Hair Care for Not So Serious People: How Dip Haircare is Changing the Game

🎧 Listen to the full episode here: 130 | Serious Hair Care for Not-So-Serious People: Discover Dip Sustainable Hair Care | Kate Assaraf

When you think of hair care, you probably picture endless bottles lining your shower shelf — plastic, heavy, and often filled with ingredients you can’t pronounce. But what if your hair care could be different? What if it could be serious care without the serious baggage? That’s exactly what Dip Sustainable Hair Care set out to do.

Founded in 2021 by Kate Assaraf, Dip isn’t just another beauty brand. It’s a movement toward performance driven hair care that ditches wasteful plastic bottles and the endocrine-disrupting chemicals too often found in conventional products. Instead, Dip delivers salon-quality shampoo and conditioner bars that work hard without making you, or the planet, pay the price.

From Rock Bottom to Rising Brand

Kate’s journey to Dip wasn’t smooth. Before launching the brand, she was the face of another successful business that collapsed during COVID. Losing the company left her financially, emotionally, and physically drained. At one point, she was walking through a grocery store with her two young boys and couldn’t afford basic groceries. The weight of shame and failure was crushing.

But instead of giving up, Kate rebuilt. Together with her husband, a beauty packaging designer, she poured her resilience into Dip — working late nights, early mornings, and every spare moment to create a brand that felt authentic, fun, and effective.

Her mantra? “Bank on yourself.”

Why Dip Is Different

Dip isn’t about crunchy compromises or surf shop only vibes. It’s serious hair care for not so serious people, products designed to work as well (or better) than your salon favorites, without the plastic guilt or chemical overload.

• Endocrine Disruptor-Free: Traditional beauty products often hide hormone-disrupting chemicals in their formulas. Dip keeps your body safe with clean, effective ingredients you can trust.

• Plastic-Free Packaging: With billions of shampoo bottles thrown away each year, Dip’s bar format eliminates unnecessary waste without sacrificing performance.

• Performance Driven: These aren’t novelty bars. Dip is tested and trusted by everyone from surfers who need durability to everyday families who just want healthy, shiny hair.

• Community Focused: Dip doesn’t just sell online — it intentionally drives customers to small local stores, surf shops, and salons, helping keep independent businesses alive.

A Brand Built for Real Life

Dip products are playful yet powerful. They’re made to slide easily into a beach bag, stand up to sweaty summer showers, and deliver that fresh-wash confidence without harsh sulfates or fillers. From shampoo and conditioner bars to body wash bars, Dip makes it easy to swap your old bottles for something better.

Today, Dip can be found in over 500 stores nationwide and continues to grow — proving that fun branding, serious formulas, and a commitment to community can all live under one roof.

Closing the Loop

For Kate, Dip isn’t just about hair care. It’s about showing that rebuilding after failure is possible, that beauty products don’t have to compromise health or the planet, and that supporting small stores matters.

So the next time you toss a plastic bottle into your shopping cart, remember there’s a better way. Dip isn’t just another product...  it’s a reminder that serious hair care can be lighthearted, sustainable, and completely game-changing.

Shop here or check out our store locator!