Dip's guide to synthetic fragrance: Chemicals aren’t the problem but a 2D understanding of sustainability IS...Posted by Nicole Warner on
On the flip side, natural fragrances are not sustainable by default.
Despite their eco-friendly reputation, natural fragrances are made by extracting the scent from plants and animals, and that biomass has to come from somewhere. Cultivating these scents can lead to overharvested farmlands, deforestation, and pesticide use, among other concerns.
The green beauty industry loves phrases like “chemical free”, “no toxins”, but those can get a little greenwashy at the surface level.
Chemicals aren’t the problem; a 2D understanding of sustainability is.
Most data will support that the pink tax costs a woman an average of 1,351 USD per year in comparison to if a man bought the same quantity. We’re not cool with this discrepancy so we refuse to let it creep into our costs. We have shampoo bars and the best conditioner bar for any gender.
Your hair is also science.
Your hair has building blocks and compounds and physical traits to it that differ and react to external factors. These can be physical factors such as "too-tight hair ties", chemical factors like dying, bleaching, and perming, or environmental factors like sun exposure and air pollution.