Review Pollution & Why We Don't Participate in "Buying Authenticity"
We believe in an intelligent consumer. We think that people can sniff out that kind of inauthenticity a mile away now. As for us here at Dip? We just try to make really great products you want to tell your friends about. That real human connection–and all that gritty, “unsavory” parts that come with it–are what make it genuine. We don't pay for likes, reviews or any other inauthentic marketing. If that means we grow slower, then so be it. We are cool with that.
Dip Responsibly, Why We Decided to Stay Authentic and are Deliberately Not Under the Influencer
We want someone to rave about our product because we have the best shampoo bar and the best conditioner bar on the market, not because we paid them to tell people we’re the best. And if they feel that way and want to pitch to us a social media campaign, the photography with our product, art, etc. we would LOVE to hear them out on that level.