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As a sustainable Persian business owner, Nowruz presents an excellent opportunity to reflect on our practices and ensure that we are operating in a way that is environmentally conscious and socially responsible. I'd like to share the importance of being a sustainable Persian business owner and how Nowruz ties into our cultural heritage as well as the role of hair in Persian history and how it has influenced Persian culture today.  We learn through the tradition of Sizdah Bedar where families must gather outside: on this day fields, plains, parks and gardens are filled with families, old and young, who leave their homes to spend the day outdoors, preferably by a river or a stream.  It is embedded in our culture that going outside is essential to our happiness & luck for the new year.  

Don’t get me wrong, I love my hair. But when I know wash day is coming up, I mentally prepare myself. My hair texture requires a gentle hand and time to pre-poo, wash, condition (I leave it in for at least 30 minutes. . . I use this as a snack break), rinse, and style with my various curly creams and potions. I need to have a patient hand when detangling and a line-up of podcasts for the entire process.

Record stores, on paper, were just another shop trying to stay afloat. In person, however, they were cultivation grounds for something entirely different and beautiful. They were a place to slow down, to reminisce with music you already loved, or discover new artists that sometimes pulled you in a whole new direction in life. And, of course, they were always staffed by people who loved the art (not just the job).

There’s become an emptiness to "women's empowerment": the tote bag, pins and hashtags aren’t enough. Women supporting women has to be action, has to be networking, referrals, and celebration of successes without feeling like you now “owe” who’s helped you.