🎧 Listen to the full episode here: Truth Bomb! You Need A Crew As The Captain
"Failure isn’t the end, it’s the MBA you didn’t know you were signing up for." In her conversation with Lisa G, our founder Kate Assaraf shared how the closing of her first company became the ultimate crash course. Instead of walking away, she poured that hard-won knowledge into building Dip—a brand grounded in performance, sustainability, and values that don’t waver.
Why a Crew Matters
Kate dropped one of the biggest truth bombs of the episode: "you can’t be a captain without a crew." Too many entrepreneurs try to do it all themselves, but real growth happens when you build a team you trust. For Kate, hiring the right people didn’t just help Dip grow, it gave her the freedom to focus on purpose and vision.
Why does dip refuse to sell on Amazon?
When asked why Dip refuses to sell on Amazon, Kate’s answer was simple: integrity. Supporting small, independent retailers is non-negotiable. By keeping Dip off mega platforms, local shops thrive—many selling tens of thousands of dollars in Dip products each year. For us, success means strengthening communities, not chasing clicks.
Obsessed with Ingredient Details
From formulating shampoo bars gentle enough for marathon runners to conditioners that detangle post-ocean dips, Kate emphasized Dip’s obsession with making products that truly solve problems. It’s not about being trendy, it’s about creating high performance haircare that works in real life, for real people.
The Bigger Picture
Beyond products, this conversation reminded us why Dip exists: to push back against the noisy, influencer driven beauty industry and build something authentic. Kate’s words cut through the clutter: “Sell less, but sell more in those lanes.” That’s our lane, products that perform, values that hold, and a brand you can trust.
