🎧 Listen to the full episode here: Chat with Kate Assaraf, dip Sustainable Haircare
Why Does dip Exist?
When Kate Assaraf founded dip, it wasn’t just about making shampoo and conditioner bars. It was about fixing a problem. Too often, eco-brands focused only on being “plastic free” but forgot the most important part... performance. Kate set out to create salon quality haircare that looks, feels, and performs beautifully… and just happens to be plastic-free.
As Kate explains, dip is “very serious haircare for not so serious people.” That balance, high performance without losing fun, is what makes the brand different.
dip Is Built for Every Hair Type
dip products were formulated for all hair types, from straight and fine (1A) to curly and textured (4C). Some textures need a little more “extra love,” but the goal was always inclusivity. One set of bars can work for an entire family, saving space, money, and plastic.
The conditioner bar even doubles as a detangler after swimming, so you never have to miss out on the fun of getting your hair wet.
Why dip Will Never Be on Amazon
In the episode, Kate makes it clear: dip won’t be sold on Amazon. Why? Because the brand was built by small retailers, salons, and local experts who believed in it from day one. Partnering with Amazon would undercut those same people. Supporting small stores isn’t just a value.. it’s a commitment.
Everyday Haircare That Works
From nurses to marathon runners to parents, life is busy — and daily showers are non-negotiable. That’s why dip shampoo is gentle enough for everyday use, without stripping your scalp or leaving it dry. The conditioner bar is long-lasting, replacing up to 12 bottles of high-end conditioner, and can last anywhere from 8 months to 2 years depending on your routine and hair type.
Tips from Kate Assaraf Herself
Kate also shared a few of her own tips:
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For hair growth: Regular scalp massage to stimulate blood flow.
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For frizz: Use the conditioner bar as a leave-in or pair it with the dip Hair & Body Dry Oil — “like perfume with benefits.”
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For style: Change your hair often! Experiment and have fun with it.
Looking Ahead
When asked about the future, Kate’s dream is clear: dip in every salon, giving people products they only need to buy once or twice a year. Salon-quality haircare, without the waste.
For now, you can shop directly at dip or find dip in local partner salons and shops across the country.
