Most shampoo bottles are landfill-bound, not ocean-bound, so be wary of marketing campaigns that automatically tie recycled plastic or plastic-free alternatives as “ocean-friendly”. 

You still need to consider all the plastic around the bottle too, including the plastic film used for palletized goods (cling film literally lasts a millennia before it degrades!)

Our plastic problem goes way beyond what we throw out: it goes back to the amount of virgin plastic we create, the inefficiency of recycling the plastic we already have, and the “on-demand” consumeristic mindset that makes this type of throwaway plastic in such high demand.

Our goal is to get you into small stores that do not accept palletized goods.  

That means locally-owned, small-scale, passionately-driven businesses! Sure, we make less money when we send you to stores instead of buying directly from our site, but that’s cool with us because we figure once we get you into a small store, you’ll notice that the experience is better.  

Those textiles are made from acrylic, polyester, and nylon. All forms of plastic.

With that in mind what is the difference between a t-shirt and a water bottle when neither are going to decompose?