Why Buying Haircare From Your Hairstylist Matters More Than Ever

The other night over dinner, I was catching up with a hairstylist friend when the conversation turned to something every stylist knows all too well: what happens when the brands they’ve built their careers on stop supporting them.

She told me about the brands that once sold only through salons — brands stylists championed, demonstrated, and recommended with confidence — that are now on Amazon, in big-box stores, or selling direct online at discount prices.

The result? Stylists spend years creating loyal customers for a brand, only to watch that loyalty siphoned away when the same products are suddenly cheaper somewhere else.

It’s more than losing a sale — it’s losing trust.

The Cost of Undercutting Stylists

For most stylists, recommending a product isn’t a casual thing. It’s rooted in education, experience, and a genuine belief that this product will help you achieve your hair goals.

When brands undercut stylists by selling on Amazon or flooding the mass market, they’re not just competing on price — they’re devaluing the relationship between stylist and client. The very people who helped build their reputation are left behind.

Why We’ll Never Play That Game

At Dip, we made a promise from the start:

• No selling on Amazon.

• No flash sales that undercut salon retail pricing.

• No sacrificing our professional partners for short-term gain.

Our founder, Kate Assaraf, built Dip with the hairstylist–client connection in mind. From our shampoo and conditioner bars to our hair and body oils, we’ve created high-performance, sustainable products that stylists are proud to recommend — and that clients can’t wait to come back for.

Stylists Are Our Best Storytellers

Just like in the recent Modern Salon feature, the pros who carry Dip know the difference it makes to work with a brand that protects their pricing and values their role.

• Jacquelyn Rodriguez of Enlightened Styles in Warrenton, VA, calls Dip “a great conversation starter” that delivers luxury results without the waste.

• Akyra Thompson of Wholeness Hair Clinic in Williamsburg, VA, loves that Dip nourishes every hair type while being plant-based, vegan, and toxin-free.

• Rachel Bodt & Blaire Ludwig of Homecoming Salon in NYC see Dip as a boutique alternative to big-box retail that keeps clients coming back.

They, and countless others, are proof that when stylists are supported, everyone wins: the brand, the client, and the industry as a whole.

Read the article HERE 

The Bottom Line

The next time you need a product you first heard about in the salon chair, buy it from your stylist. You’re not just purchasing shampoo or conditioner — you’re reinforcing the value of their craft, keeping small businesses alive, and making sure your dollars go to people who genuinely care about your hair and your community.

Because great hair doesn’t start on Amazon. It starts in the chair.

Are you a stylist or hair professional who wants to sell Dip in your salon?

Email Jackie ( jackie@dipalready.com ) and she’ll chat with you about getting samples, merchandising, and wholesale to set you up for success!